Get more done with the team you already have.
Moris AI Institute trains founders and small teams to use AI practically across research, marketing, sales, support, operations and content, so a lean startup can move at a pace that used to require a much bigger team. Sessions are built around the reality of running a startup: limited time, several roles per person, and no patience for theory that doesn't translate into work done today.
Whether you're a solo founder juggling every function yourself or a small team of five splitting the load, the programme is scaled to your headcount and shaped around the tools and tasks you already use every week.
There is no assumption of a technical background. Founders come from every kind of business, from a first-time solo operator selling directly to customers to a small technical team building a product, and the curriculum adapts to match.
These pressures compound each other, which is exactly why a structured, time-boxed programme works better than trying to self-teach in scattered spare moments.
Startups don't need more tools. They need a way to use the ones they have.
Most founders have already tried an AI tool for something: a first draft, a quick summary, an idea for a campaign. What's usually missing isn't access to AI, it's a structured understanding of how to use it consistently across the different jobs a founder does in a single day, from replying to a customer to preparing a pitch.
Training built for entrepreneurs is different from a general corporate course. It assumes no dedicated department for anything, a founder who might personally handle sales calls, write marketing copy and answer support tickets in the same afternoon, and a real need for every technique taught to save time immediately, not eventually.
Time is the real constraint founders are working against, more than budget or even skill. A technique that takes two hours to learn but saves fifteen minutes a week is not worth a founder's attention; a technique that takes fifteen minutes to learn and saves two hours a week changes how the business operates. Every session is designed and sequenced with that trade-off in mind, prioritising the highest- leverage skills first rather than covering every AI feature in order of complexity.
Budget is treated with the same discipline as time. We recommend tools proportionate to what a startup at your stage can reasonably justify, rather than assuming access to enterprise software licences, and we're upfront when a free or low-cost tool will do the job just as well as a paid one.
One founder, six functions, one shared set of AI skills.
Rather than teaching AI as an abstract skill, we teach it against the actual functions a founder or small team is already responsible for.
Each function below is taught as a standalone module, so a founder who only needs help with marketing and sales can skip operations and content, while a team that wants full coverage can work through every spoke in sequence. Either way, the same core AI skills, such as writing a clear prompt and checking output before using it, are reinforced across every module rather than taught once and forgotten.
Faster competitor scans, market summaries and structured notes to support a decision, instead of hours of scattered manual searching.
Drafting social posts, ad copy, landing page text and campaign ideas without starting from a blank page every time.
Prospect research, personalised outreach drafting and structured follow-up sequences that used to take an entire afternoon.
Faster, more consistent responses to common customer queries, with a founder still reviewing anything sensitive.
Documentation, meeting notes, internal process write-ups and repetitive admin tasks handled in a fraction of the time.
Blog drafts, newsletters and product content produced on a consistent schedule instead of in occasional bursts.
We prioritise modules based on where your startup currently spends the most unproductive hours, which we identify together during the initial consultation, so the first session addresses the biggest time drain rather than the module that happens to come first alphabetically.
The goal is a lean team that runs like a bigger one.
Individual AI skill is useful; a team that uses AI the same way, with shared habits and shared templates, compounds that usefulness. We train founding teams together so everyone works from the same playbook instead of each person improvising their own approach.
The comparison below isn't hypothetical. It reflects the specific, recurring pattern we see when a founding team tries to adopt AI informally, one person at a time, versus when the same team goes through structured training together from day one.
This matters more as a team grows. A second and third hire who inherit a shared set of templates and habits become productive far faster than one who has to develop their own approach from scratch, and customer-facing output stays consistent even as more people are involved in producing it. Training the team together, rather than one person at a time, is what makes AI use compound rather than stay confined to whoever happened to try it first.
Without structured training
- Each team member uses AI differently, if at all
- Time lost re-learning the same task each time it comes up
- No shared templates or repeatable process
- Inconsistent quality in customer-facing content
With structured training
- A shared, practical approach across the whole team
- Reusable prompts and templates for recurring tasks
- Faster turnaround on research, drafts and outreach
- Consistent, reviewed quality before anything goes out
We help you map AI into your actual weekly workflow.
A skill only helps if it fits into how the week already runs. Part of every programme is a short workflow-planning exercise where we map AI touchpoints onto your existing routine.
The sample week below is illustrative, not prescriptive. During the workflow-planning session we build a version specific to your business, based on how your week actually breaks down between customer work, building the product and everything else that competes for a founder's attention.
None of this replaces judgement. The plan simply moves the repetitive first draft, the research groundwork or the summary out of the founder's hands so that the time saved goes back into decisions only a founder can actually make: what to prioritise, what to say to a customer directly, and what to build next.
A short intensive to start, or ongoing sessions to sustain it.
Founders can start with a short, focused workshop to build initial momentum, or commit to an ongoing programme that keeps skills current as the business and the available tools evolve.
Neither format assumes prior AI experience. Founders arrive at very different starting points, from someone who has never used an AI tool to someone already comfortable with the basics and looking to go deeper, and both formats are adjusted during the initial conversation to match where your team is actually starting from.
Founder Intensive
A concentrated one to two day session covering the core AI skills across research, marketing, sales and support, designed for founders who need results this week, not next quarter.
- Fastest way to get a founding team started
- Built around your actual product and customers
- Ends with reusable templates for daily use
Growth-Stage Programme
Regular sessions over several weeks, going deeper into each function and adding new hires as the team grows, so skills scale alongside your headcount rather than lagging behind it.
- Suited to teams past their first few months
- Covers new tools and techniques as they emerge
- Includes periodic workflow review sessions
Get your team moving faster with structured AI skills.
Tell us about your startup, your team size and where time is tightest, and we'll recommend the right format before you commit to anything. There is no obligation attached to the initial conversation, and no fixed package you're required to accept.